Primal is proud to be a part of Project RideRed and support Until There’s A Cure. 100% of the proceeds from the purchase of the Project RideRed jersey will be donated back to help raise awareness and support finding a cure for HIV / AIDS. The Project RideRed jersey commemorates the 30th anniversary of the
30 years. Every 12 seconds another person contracts HIV. Every 16 seconds another person dies from AIDS. Over 33 million people are living with HIV/AIDS. 25 million Men, Women and Children have died. There are 14 million AIDS orphans. We MUST do something. We must….RideRED Thank you – Brian Hodes
FOR IMMEDIATE RELEASE Project RideRED Campaign to Commemorate 30th Anniversary of AIDS Cyclists commit to increase world-wide awareness of AIDS through tribute rides, social media outreach and fundraising efforts LOS ANGELES – November 23, 2010 – Brian Hodes of VeloImages, a pro cycling photographer and longtime AIDS awareness advocate, today kicked off “Project RideRED,” a
The Bracelet The Bracelet is a simple yet elegant symbol of the fight against HIV/AIDS. The Bracelet, our signature cuff-style bracelet designed by Isabella Geddes da Filicaia and manufactured in Italy, is a 1/4-inch band with a raised AIDS ribbon on the side. Inside is a small plaque inscribed with “Until There’s A Cure®.” The
Eliminating the Third Phase of HIV/AIDS. Stigma. Researchers consider the “Third Phase of HIV/AIDS the social consequences and stigma of the disease. What are the stigma and its consequences you ask? Common thought is that either intravenous drug users and/or homosexual men cause all infections. These individuals suffer most as they carry dual stigma. Those
